AVure-hpp-foods.com

Ever heard of Avure Technologies? I hadn’t either. But I’d sure eaten their handy work.

They build high-pressure processing (HPP) machines that produce everything from cold cuts to smoothies to guacamole to pasta salad.

What makes HPP a trendy pick with food manufacturers is that makes products safe and shelf stable without chemicals or preservatives.

Surprisingly, there are only two major players in the industry. And our job was to help Avure dunk its competitor.

We redesigned the website and led with bright, colorful food to stand out in a market dominated by fifty shades of grey.

We catered to HPP newbies by emphasizing the foods it keeps fresher than other methods, and how it can protect brands from recalls that could put them out of business.

We told the stories of food manufacturers that expanded their distribution from small-town America to nationwide by investing in Avure's equipment.

For those already tuned in to HPP and deciding between manufacturers, we informed them precisely how Avure machines outperform and outlast the competition in every way.

We also captured sign-ups for marketing automation and a mailing list, which kept readers coming back to the blog for seconds. 

See more on Avure's blog and email newsletter, Bon Appetit.

In the first month, web traffic increased over 400% over the original site. And since then, the website has played a vital role in helping Avure overtake its main competitor, and solidify its role as the world leader in HPP.