Bath & Body Works FirstLook Email

Bath & Body Works FirstLook emails go out to the brand’s die-hard fans. They get a peek at what’s about to drop, and we generate a ton of buzz.

Unlike daily promotional emails, FirstLooks are super editorial and rooted in creative concepts.

I’ve had the pleasure of writing them for going on two years.

My work with the program helped lead to a new email series that’s sent to the company’s 20-million+ subscribers—one that blends FirstLook-style storytelling with sales promos.