CB Old Country Store: Digital

Cracker Barrel has been pleasing folks with delicious country fixin's and gracious service since 1969.

So when it expanded from the restaurant to the grocery store and began to sell deli meat and jerky, it needed a digital presence that not only drove sales, but stayed true to the brand's roots.

The result is web, social and display advertising that captures the brand's Southern charm, and introduces fans to a whole new way to get their Cracker Barrel fix right at home.