ECKRICH EVERYDAY

You just got home from work. Kid #1 needs a diaper change. Kid #2 is bouncing off the walls. The dishes are piled up. A home-cooked meal? Gimme a break.

This is the burden many parents face every single day. Getting dinner on the table can seem like an impossible feat. The recipes are too fussy. They take too much time. There's just no way.

The Eckrich Everyday campaign was created to empower parents to take back the kitchen with easy-to-make, yet hard-to-resist recipes that feature Eckrich's versatile smoked sausage products.

To make life even easier for our target users, we served them weekly meal plans via social media. All they had to do was click the link, bag their shopping list, head to the store and get to cooking.

We swapped out the meal plans every week to keep users engaged and coming back to the Eckrich site.

Did it work? Time will tell. (The campaign's still running.) But judging from Facebook comments, family mealtime is back on the menu nationwide -- and tastier than ever.

This project included:

• Digital marketing personas
• Display ads
• Landing page
• Social posts
• Recipe descriptions