MERCY HEALTH: SOCIAL
Mercy Health wanted to inject new life into its social media feeds.
So for Ohio's largest non-profit healthcare provider, we developed a campaign to do just that.
Our recommendation? Speak to followers (patients, staff, health nuts, even doctors) like that friendly, yet professional nurse who always offers up great advice. You know her, right?
From a content perspective, we focused on creating video, animated and static posts that gave users a healthy dose of inspiration to act on right away.
Whether it's cooking their next batch of flapjacks with buckwheat flour, buying an air-purifying cactus for their desk, or zenning out on their lunch break, we wanted to empower people to take charge of their health through small, attainable goals. The everyday kind that can make a big difference in their mind, body and spirit longterm.