Nathan's famous website

Nathan's Famous has been serving up its classic New York hot dogs for over 100 years. And until recently, it looked like its website had been around just as long.

We helped bring these famous franks into the modern age with a mobile first-designed website.

User experience, mobile support and purty looks weren't the only considerations.

We placed a heavy emphasis on fresh content and search engine optimization. Why? So when users search for things like hot dog recipes and how to cook a hot dog, they find Nathan's Famous on page one.

Beefed up sections like products, recipes and the Hot Dog Eating Contest, plus an ongoing blogging program, helped boost the Coney Island institution's web traffic by over 100% year over year, and rank for 60 new keywords on page one of search.

Strategically placed calls to action are helping to keep users on the site longer, and visiting more pages.

Hot dog!